How does VTEX's Dynamic Pricing tool work?

I’m looking for pricing solutions and would like to understand how VTEX’s dynamic pricing tool works.

Hey @clabrodrigues, how’s it going?

Could you share more details about your scenario?

But normally when you need to set a dynamic price for an item, we usually change the item’s price in the cart.

First by enabling allowManualPrice within the orderForm and then calling the Change price of an SKU in a cart API to set the new value for the item.

I recommend checking out the documentation below, where you’ll find more details on how to enable manual pricing.

Hey Andre!
My question came up from this article here, which lists the VTEX tool as one of the best for intelligent pricing, and I wanted to understand what the possibilities are within it.
The first two (Precifica and Predify) monitor competitor product prices and use artificial intelligence to suggest changes that optimize margin/demand/etc. I wanted to understand if the VTEX one works the same way, because I couldn’t find anything in the documentation that suggested something like that.

Hi @clabrodrigues,

I don’t see this type of task as VTEX’s responsibility, but on the Precifica website they mention they have an integration with VTEX and even participated in VTEX DAY 2024 to showcase their technology.

However, even with a VTEX integration, I believe the approach that always makes the most sense is to integrate with your ERP and have the ERP send the updated price to VTEX.

From what I understood looking at the Precifica documentation, SKU prices are determined based on pre-established rules within the Precifica platform, which defines when prices should be recalculated, how to calculate the new price, as well as the minimum acceptable price — and through webhook configuration, they notify your system with price alerts.