Atualmente sou o diretor do site www.facilpersianas.com.br. Somos um e-commerce especializado na comercialização de Persianas Sob medida. Fizemos a migração recentemente para a VTEX, após a migração tivemos uma queda na taxa de conversão do site de 3/4. (sim 75%, ficamos desespedos, eheheh)...
Desde que isso aconteceu, fomos obrigados a pausar todas as campanhas no AdWords, visto que elas não estavam dando um ROI positivo, após a queda na taxa de conversão...
Por sorte,após a migração para a VTEX, houve um grande aumento, de aproximadamente 200-300% no nosso tráfego orgânico, sendo que hoje ele representa quase que a totalidade dos novos usuários e da conversão em nossa loja. O que é bem impressionante, visto que não foi realizada nenhuma grande mudança ou investimento nesta área.
Como hoje ela tomou grande importâcia no site, gostaria de pedir sugestões de práticas de SEO na plataforma VTEX que possam ser desenvolvidas para otimizar o rankeamento do site.
Se alguém tiver alguma sugestão/dica/cuidados/experiência ao se contratar alguma agência/profissional especializada em SEO para realizar este tipo de serviço e queira compartilhar. Também seria super bacana, pois não tenho idéia de como comparar o serviço destas agências....
@Tacius de Aragon Arias Já pensou na possibilidade do seu adwords está sendo registrado no analytics como orgânico? Isso pode acontecer por erro de configuração no GTM, Google Shopping, GA ou adwords.
Hello, @administracao! I’m an SEO analyst and lead at Wave Commerce, a VTEX partner, and if you’re interested, we’re available to help you boost your website’s results. On the topic of SEO best practices on the platform, here are a few tips that have helped improve results for our VTEX clients:
Title Tags: One of the ranking factors for SEO that should never be overlooked. When editing a product listing, you’ll come across the “Page Title (Title Tag)” field, which should be filled in with your product’s primary keyword at the beginning, on the left, followed by the most relevant information about it. Ideally, keyword research and analysis should be done before the product is even listed, so that the information is uploaded to the platform in an optimized way from the start.
Description: A complement to the title mentioned above. It should be filled in the “Description (Meta Tag Description)” field with unique, engaging sentences, as they should summarize the page’s content and persuade users to click the link in the SERP.
Content: One of Google’s main ranking factors. Both your products and your categories should have quality, relevant content that sets your products apart from the competition. Explain what your product is, its features, the benefits of buying it — everything that’s relevant for your user to know before making a final decision. Also, don’t forget to include internal links in your text, as this helps keep users browsing through your pages.
Friendly URLs: Another hugely important aspect of SEO is having clean, friendly URLs. Make sure your URLs contain important keywords rather than parameters, numbers, accented characters, codes, etc.
Optimized images: One of the things users love most is seeing photos of the product they’re buying. With that in mind, we need to take some care with them, especially regarding file size and format. We should always reduce and compress image sizes to avoid affecting page load times (load time is also a ranking factor).
Well, these are just a few topics that can help you improve your SEO — but there’s a lot more to it, and the world of optimization is vast. If you’d like to learn and understand more, we’re here for you!
Corebiz has a CRO department with a well-established methodology that has been helping to optimize the online sales process for many of the largest e-commerce businesses across Latin America.
Beyond SEO, it’s well worth learning about Corebiz’s proposal for conversion rate optimization aimed at increasing ROI.